Get the support you need to scale
Helping founders and leaders in tech scale their business and team with executive coaching, advisory, and fractional support.
Trusted by founders and leaders at

Get the support you need to scale
Helping founders and leaders in tech scale their business and team with executive coaching, advisory, and fractional support.
Trusted by founders and leaders at

Get the support you need to scale
Helping founders and leaders in tech scale their business and team with executive coaching, advisory, and fractional support.
Trusted by founders and leaders at

Who we work with
Founders
You're building something from the ground up and your demands grow with it. We help you develop the clarity, presence, and systems to lead as fast as you're scaling.
Operators and team leaders
You're managing up, down, and sideways without always having formal authority. We help you build influence, create alignment, and lead with confidence at every level.
Emerging leaders
You're stepping into more responsibility and feeling the pressure. We help you build the habits and leadership identity to grow with intention.
Who we work with
Founders
You're building something from the ground up and your demands grow with it. We help you develop the clarity, presence, and systems to lead as fast as you're scaling.
Operators and team leaders
You're managing up, down, and sideways without always having formal authority. We help you build influence, create alignment, and lead with confidence at every level.
Emerging leaders
You're stepping into more responsibility and feeling the pressure. We help you build the habits and leadership identity to grow with intention.
Who we work with
Founders
You're building something from the ground up and your demands grow with it. We help you develop the clarity, presence, and systems to lead as fast as you're scaling.
Operators and team leaders
You're managing up, down, and sideways without always having formal authority. We help you build influence, create alignment, and lead with confidence at every level.
Emerging leaders
You're stepping into more responsibility and feeling the pressure. We help you build the habits and leadership identity to grow with intention.
How we work
1.
Kickoff
We start with a strategy call to explore fit and understand your goals. From there, we build a personalized coaching plan and structure designed around you.
2.
Core coaching
Weekly sessions with unlimited async access via Slack, voice notes, or email. Every session combines frameworks, reflection, and concrete next steps to move you forward.
3.
Ongoing support
The engagement continues as long as you need it. Monthly retainers with no long-term commitment, so you get the right support at the right time.

How we work
1.
Kickoff
We start with a strategy call to explore fit and understand your goals. From there, we build a personalized coaching plan and structure designed around you.
2.
Core coaching
Weekly sessions with unlimited async access via Slack, voice notes, or email. Every session combines frameworks, reflection, and concrete next steps to move you forward.
3.
Ongoing support
The engagement continues as long as you need it. Monthly retainers with no long-term commitment, so you get the right support at the right time.
How we work
1.
Kickoff
We start with a strategy call to explore fit and understand your goals. From there, we build a personalized coaching plan and structure designed around you.
2.
Core coaching
Weekly sessions with unlimited async access via Slack, voice notes, or email. Every session combines frameworks, reflection, and concrete next steps to move you forward.
3.
Ongoing support
The engagement continues as long as you need it. Monthly retainers with no long-term commitment, so you get the right support at the right time.
From the founder

“What I value most is helping individuals and organizations achieve their potential. Business should be a force for good in the world, and we have a responsibility as leaders to express our voice and empower others to do the same.”
Edgar Brown
Founder & Executive Coach
Supporting leaders across North America
Toronto · New York · San Francisco
From the founder

“What I value most is helping individuals and organizations achieve their potential. Business should be a force for good in the world, and we have a responsibility as leaders to express our voice and empower others to do the same.”
Edgar Brown
Founder & Executive Coach
Supporting leaders across North America
Toronto · New York · San Francisco
From the founder

“What I value most is helping individuals and organizations achieve their potential. Business should be a force for good in the world, and we have a responsibility as leaders to express our voice and empower others to do the same.”
Edgar Brown
Founder & Executive Coach
Supporting leaders across North America
Toronto · New York · San Francisco
How can we help you?
Executive Coaching
One-on-one coaching for founders and leaders navigating growth, transition, and the next level.
Advisory
Strategic thought partnership for leaders who need a trusted sounding board and experienced perspective.
Fractional Support
Hands-on operational support for teams that need senior-level expertise without a full-time commitment.
Community & Speaking
Workshops, panels, and community engagement for entrepreneurial organizations and institutions.
Book a consult
Connect with us to explore how we can support your growth.
How can we help you?
Executive Coaching
One-on-one coaching for founders and leaders navigating growth, transition, and the next level.
Advisory
Strategic thought partnership for leaders who need a trusted sounding board and experienced perspective.
Fractional Support
Hands-on operational support for teams that need senior-level expertise without a full-time commitment.
Community & Speaking
Workshops, panels, and community engagement for entrepreneurial organizations and institutions.
Book a consult
Connect with us to explore how we can support your growth.
How can we help you?
Executive Coaching
One-on-one coaching for founders and leaders navigating growth, transition, and the next level.
Advisory
Strategic thought partnership for leaders who need a trusted sounding board and experienced perspective.
Fractional Support
Hands-on operational support for teams that need senior-level expertise without a full-time commitment.
Community & Speaking
Workshops, panels, and community engagement for entrepreneurial organizations and institutions.
Book a consult
Connect with us to explore how we can support your growth.
Most common questions
Take next steps
Ready to invest in your growth? Let's find the right fit together.
How do engagements work and how long do they last?
Every engagement starts with a strategy call to explore fit and define your goals. From there, we move into weekly coaching sessions with unlimited async access. Most clients commit to a minimum of 3 months, with 6 months being the recommended duration for lasting results.
How do you price your services?
Engagements are structured as monthly retainers with no long-term commitment, so you can get the right support when the time is right. Pricing varies based on the scope of work. Book a consult to discuss your specific needs.
Who is coaching best suited for?
Coaching is most effective for founders, operators, and emerging leaders who are navigating growth, transition, or a new level of responsibility. If you're ready to invest in your development, you're ready for coaching.
What makes Principled Growth different?
Our approach is grounded in real operator experience and a clear methodology: sustainable, values-driven growth that compounds over time. We draw on coaching, mentorship, and advisory fluidly, meeting each client where they are and adapting to what they need most.
Do you work with teams or just individuals?
We primarily work with individuals on a one-on-one basis. For teams and organizations, we offer workshops, advisory, and speaking engagements tailored to your specific context.
Most common questions
Take next steps
Ready to invest in your growth? Let's find the right fit together.
How do engagements work and how long do they last?
Every engagement starts with a strategy call to explore fit and define your goals. From there, we move into weekly coaching sessions with unlimited async access. Most clients commit to a minimum of 3 months, with 6 months being the recommended duration for lasting results.
How do you price your services?
Engagements are structured as monthly retainers with no long-term commitment, so you can get the right support when the time is right. Pricing varies based on the scope of work. Book a consult to discuss your specific needs.
Who is coaching best suited for?
Coaching is most effective for founders, operators, and emerging leaders who are navigating growth, transition, or a new level of responsibility. If you're ready to invest in your development, you're ready for coaching.
What makes Principled Growth different?
Our approach is grounded in real operator experience and a clear methodology: sustainable, values-driven growth that compounds over time. We draw on coaching, mentorship, and advisory fluidly, meeting each client where they are and adapting to what they need most.
Do you work with teams or just individuals?
We primarily work with individuals on a one-on-one basis. For teams and organizations, we offer workshops, advisory, and speaking engagements tailored to your specific context.
Most common questions
Take next steps
Ready to invest in your growth? Let's find the right fit together.
How do engagements work and how long do they last?
Every engagement starts with a strategy call to explore fit and define your goals. From there, we move into weekly coaching sessions with unlimited async access. Most clients commit to a minimum of 3 months, with 6 months being the recommended duration for lasting results.
How do you price your services?
Engagements are structured as monthly retainers with no long-term commitment, so you can get the right support when the time is right. Pricing varies based on the scope of work. Book a consult to discuss your specific needs.
Who is coaching best suited for?
Coaching is most effective for founders, operators, and emerging leaders who are navigating growth, transition, or a new level of responsibility. If you're ready to invest in your development, you're ready for coaching.
What makes Principled Growth different?
Our approach is grounded in real operator experience and a clear methodology: sustainable, values-driven growth that compounds over time. We draw on coaching, mentorship, and advisory fluidly, meeting each client where they are and adapting to what they need most.
Do you work with teams or just individuals?
We primarily work with individuals on a one-on-one basis. For teams and organizations, we offer workshops, advisory, and speaking engagements tailored to your specific context.




